AI Educate
- Staff Training: Conducted workshops to familiarise staff with AI tools for personalised member experiences.
- Leadership Development: Guided management in leveraging AI analytics for strategic decision-making.
How Plus Fitness Liverpool Leveraged AI to Boost Membership, Enhance Member Engagement, and Optimise Operations
Discover how Plus Fitness Liverpool utilised AI-driven solutions to increase membership by 20%, enhance member engagement by 25%, and reduce operational costs by 15%.
- 20% Membership Growth
- 25% Increase in Member Engagement
- 15% Reduction in Operational Costs
Client Background
About Plus Fitness Liverpool
Plus Fitness Liverpool is a 24/7 gym located at 405 Macquarie Street, Liverpool, NSW, 2170. They offer no lock-in contracts, personalised training plans, and access to over 200 gyms. Facilities include free Wi-Fi, showers, parking, and a variety of cardio and strength equipment.
Industry & Market Challenges
- Membership Growth: Saturating local market making it challenging to attract new members.
- Member Engagement: Keeping members motivated and engaged to reduce churn.
- Operational Efficiency: Managing operational costs while maintaining high-quality services.
The Challenge
- Attracting New Members: Standing out in a competitive fitness market.
- Enhancing Member Experience: Providing personalised experiences to boost engagement.
- Optimising Operations: Reducing costs without compromising service quality.
AI Solutions Implemented
AI Automate
- Personalised Marketing: Implemented AI-driven campaigns targeting potential members based on local demographics and online behaviour.
- Member Engagement Tools: Deployed AI-powered apps offering personalised workout plans and virtual coaching.
- Operational Analytics: Utilised AI to analyse usage patterns, optimising staffing and resource allocation.
The numbers speak for themselves
20%
Increase in Membership
25%
Boost in Member Engagement
15%
Reduction in Operational Costs
Metric: Membership Growth
Before AI: Struggled to attract new members in a competitive market
After AI: Personalised marketing campaigns led to a 20% increase in memberships
Metric: Membership Engagement
Before AI: Limited personalised interaction resulted in average engagement levels.
After AI: AI-driven apps provided tailored workout plans, increasing engagement by 25%
Metric: Operational Costs
Before AI: Higher costs due to inefficient resource allocation
After AI: Smart logistics automation reduced costs by 20%
Why AI Works – Key Takeaways
AI-driven marketing effectively attracted new members, boosting revenue.
Personalised AI tools enhanced member engagement and satisfaction.
Operational analytics optimised resource use, reducing costs.
Ready to Scale Your Business with AI
Discover how AI-powered solutions can increase memberships, enhance engagement, and optimise operations.